No Means No

When I began to undertake my quest of removing unwanted junk from my life, I guess I never considered how much other people might want to send junk to me. While I would never ever in a million billion years shop at the Golfsmith and would prefer to never get catalogs or coupons from them, they apparently think that sending me unwanted catalogs and coupons is worth the expense to hedge their bets on the minuscule chance that I might change my mind.

My previous experience with them was that I contacted them directly and asked for my address (with my house’s old owners name) be removed from their mailings because I did not want them. And I thought I was successful because the mailings from them (sometimes two or three a week) stopped. But lo and behold, I reach into the mailbox today to find a new Golfsmith catalog. The only change is that it is now addressed to me instead of the old owner.

Obviously, since I’m already not a customer, ignoring me and treating me badly won’t hurt them… or will it? Like the website says… Probably not. I don’t wield enough consumer power to hurt their bottom line, but I can say for certain, at this point, even if I one day do decide to pick up the game of golf I will never shop at the Golfsmith. They’ve lost any chance of ever winning my business.

Right now, I’m experiencing a respite in the deluge of junk mail. My efforts appear to be working. I think I’ve only thrown out maybe two or three pieces of junk this week. But is this Golfsmith ad a sign of things to come? Will I never be able to escape the junk since they will send it to me even when I ask them not to? And do I have any recourse if they continue?

For now, I’ve emailed to the Golfsmith again asking them to remove me from their mailing list. We’ll have to see what happens next.

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