The Olympics have begun, and NBC has made available every event online for streaming so you can watch them on your PC or tablet or phone. BUT only if you are already paying for TV. If you are one of those people who decided to cut the cord and go back to getting your broadcast TV by antenna or through websites on the Internet, then you are shit out of luck.
NBC had a real opportunity here. They could have allowed people to purchase an online package to get access to the feeds without needing to have Comcast or Cox or DirecTV or some other service. The pitch could have been, “Get access to all the Olympic events streaming on your PC, tablet and phone for $99!” with a perk of “Or, if you already pay for TV through one of our partners, get it for FREE!” Instead though, we are left with “If you are already paying for TV, get access to the Olympics events on your PC, tablet and phone for FREE!”
I really want to give NBC my money. I’d be willing to set aside a number of activities for a couple of weeks while the world’s best athletes compete for the gold, but I can’t. I cannot give NBC my money. Instead, I have to give Comcast my money, so that Comcast can give NBC a tiny fraction of that.
Well… fuck that! I’m not about to pay Comcast a bunch of money for access to 300+ channels I will never watch just so I can stream Olympic events to my PC, completely not using a TV, a set-top box (that Comcast requires) or even Comcast’s internet (since I’d be watching more stuff at work than at home).
This is crazy ass backward. I know why they do it though. It’s because the subscription cable/satellite business is too much to give up. It’s the same reason you can’t get HBO Go without already being a PayTV subscriber and already having HBO through that. I’d love to give HBO my money, but they won’t take it unless it comes filtered through Comcast and their ridiculous pricing plans that force me to get 300+ channels so I can watch 5.
Oh well, I guess I won’t be watching the Olympics. Maybe they’ll get this sorted out by 2016.