The Socialest Network

Admit it, most of you live here.

Admit it, most of you live here.

Socialest (not to be confused with Socialist) meaning “the most social”. It is how I feel lately with every website on the Internet. Facebook used the be the primary culprit. Their feed, which I always want to read by “Most Recent”, keeps trying to display what it thinks I want to read. And the default setting for new friends is to show “Most Updates”. Zuckerberg and company are trying to curate my experience, to give me the best most awesome items they can mathematically determine – which largely results in me missing everything I actually care about. If I didn’t keep fighting Facebook’s settings, my feed would be entirely populated by items people reshared that have gotten thousands of likes, but when my brother says something cool but gets only 1 or 2 likes it gets hidden.

Due to Facebook’s deluge of ads and app spam (at last count I had over 200 apps blocked from my feed), I would prefer something cleaner like Google+. But then, they are curating my experience as well. Items posted in the last few minutes appear below items from yesterday that are more popular. It’s not as bad as Facebook yet, but it is clearly moving in that direction.

With Google announcing that they are going to retire the Reader application, a place where I spend a huge amount of time reading from my hundreds of aggregated RSS feeds, I have had to go in search of a possible replacement. All of those replacements suck. Each one of them wants to try and curate my reading experience. They want to show me the stuff with the most subscribers, the most likes, the most comments, and they want to bury anything else in the back.

It’s all turning into a popularity contest.

Everyone seems to think not only that they can predict what I want to see but that I want them to. I don’t. I would like to see the things I have asked to see, and when I want to see more things I will go looking for them (which I often do – I mean, you don’t get to have hundreds of feeds in your Reader without seeking this stuff out) or one of the sources I already read and trust will recommend it to me. I read lots of personal blogs, most of which I discovered because they were mentioned or linked to by another blog. What I really don’t need is my reading platform taking my reading habits and trying to select from a database similar items. It could be nice, but as far as I am aware every one of these systems eventually gets greedy and starts allowing people to pay for a better rank or more publicity. My Facebook feed is constant suggesting posts to me of things I could not care any less about that someone clearly paid to have put in front of my eyes.

It has been said, if you aren’t paying for it, you are the product being sold. And that is the center of all of these social networks. They don’t charge you anything because they are selling you. Google+ doesn’t have ads yet, but since Google announced the closing of Reader because they could never figure out a way to make money off it, you have to assume the ads are coming because if they can’t make money off Google+ they will eventually shutter it.

I’m rambling… anyway, I guess my point is that I wish people who stop trying to sell my eyes and control what I see.

3 comments to The Socialest Network

  • You don’t have to use one of those terrible social aggregator apps to follow plain old RSS feeds! Plain old standalone readers like rssowl.org or dedicated services like feedly.com don’t try to rearrange your feed.

    As for Google+ I believe the long-term plan is setting up pages for businesses — the same ones which buy Google advertising services and so are Google’s real customers. No doubt the reading experience will be “optimized” for that purpose…

    • I’ll probably end up switching to feedly, but I do hope they resolve the problem of not having a way to access mouseover text. It’s a key element to enjoying xkcd and other comics. :)

      • Oh yeah, I have to show the original post in a separate browser windows whenever the HTML tries to do something tricky. The readers I know don’t support that, only basic formatting and images.

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